Case Study:
CIFF Booth Decoration for a Hardware Brand
Project Date: March 26, 2025
Date: March 26, 2025
Event: The 55th China International Furniture Fair (CIFF)
Location: Booth, No. 380, Yuejiang Middle Road, Haizhu District, Guangzhou
Products Used: High-end wood grain self-adhesive film (AW033), Silver brushed metal self-adhesive film (DR003)
Product Overview
At the 55th CIFF in Guangzhou, a hardware product brand required a complete booth decoration solution. The client sought a modern and minimalistic booth design that could reflect the industrial character of their products, emphasize cost-effectiveness for one-time use, and allow for easy, quick installation.
Understanding these specific needs, LONMAY recommended its Exhibition Decorative Film Series—a specialized product line tailored for booth decoration. These films offer:
Low light transmittance to effectively cover the original surface color
High cost-performance, ideal for short-term displays
User-friendly application with self-adhesive backing
Flexible and stretchable properties to avoid tearing
Design Strategy
The LONMAY team developed a dual-texture concept to bring both warmth and industrial style to the space. The recommended materials were:
AW033 Wood Grain Film: Adds a natural, sophisticated texture, reinforcing the brand’s image of trust and stability.
DR003 Silver Brushed Metal Film: Highlights the technical and modern essence of hardware products with a sleek, professional aesthetic.
This material combination created a refined, cohesive look that aligned perfectly with the brand identity.
Installation & Results
Thanks to the self-adhesive feature, the decoration process was quick and hassle-free, significantly reducing installation time and labor costs.
The result was a booth that stood out in a crowded exhibition hall, attracting attention from numerous international buyers. The well-designed space not only enhanced product display but also led to on-site business leads and inquiries.
Key Highlights
Fast, Eco-friendly Setup: Ready-to-use self-adhesive film with no odor, perfect for high-frequency events like trade shows
Unified & Premium Style: Blending wood and metallic textures created a professional and upscale brand image
Increased Foot Traffic & Orders: The booth’s standout look boosted visitor engagement and resulted in multiple business opportunities during the show
Client Feedback
“LONMAY’s decorative films far exceeded our expectations in both appearance and usability. It was our first time using PVC film for a booth setup, and the result was surprisingly good. We’ll definitely use it again next time.”
— Manager, Client Company